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Originally Posted by Spring2008
Interesting concept. I like these experience type centres, but I bet it costs a healthy buck to set up and continue to operate these flagship stores without generating any direct source of revenue. I wonder how many of these they plan on opening worldwide?
I'm thinking they must have tablets or something for customers to go in and browse and order products online on the spot with workers there to assist?
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It's certainly an interesting idea. On one hand, it controls and dictates the direct company branding better than any in-store display ever could. On the other, it has to be many orders of magnitude more expensive than even the most elaborate in-store set up. I wonder how their dealers feel? Obviously some are geographically closer than others, so if the display centre shows someone "all this cool stuff" and there's one dealer only a few blocks away, you have to imagine the other stores could be a little miffed.
I look forward to checking it out.
Just for fun, can anyone else think of another company using a similar concept?