Joe Fresh goes to the mall
Joe Fresh launch of its first stand-alone store on Granville St. in Vancouver in October, 2010.
SUPPLIED PHOTO
Dana Flavelle
Business Reporter
Clothing retailer Joe Fresh says it’s planning to open 20 stand-alone stores in Canada, including its first mall-based locations.
The brand, which is currently sold through Loblaw Cos. Ltd. superstores, said it will open four such stores this year, including three in the Greater Toronto Area.
The company defined “stand-alone” as stores that are not within or adjacent to a Loblaw store.
“We are excited to be able to reach many more of our loyal Joe Fresh customers in these great locations,” said Mimran of Joseph Mimran & Associates, creative director, apparel, home and entertainment for Loblaw Cos. Ltd.
The retailer also plans to open two smaller “studio” stores in downtown Toronto, including one in Maple Leaf Gardens, later this year.
The moves come amid unconfirmed reports Mimran is also scouting a location in Manhattan. Reported by bloggers on both sides of the border, it has so far been denied by the company.
Mimran previously built the Club Monaco chain into a cross-border retail powerhouse. The chain was subsequently bought out by the Ralph Lauren Co.
Mimran went on to create the Joe Fresh brand for Loblaw Cos. Ltd. in 2006. The line includes clothing, footwear and cosmetics.
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