It really is.
I just find this Womens World Cup to be awesome though. Regardless of what happens, this will be the first cup New Zealand hasn't won since its inception. Not only that, but Canada could potentially win it. I don't know if it will really have an effect on the popularity of the sport here, but it's still a huge deal to the rugby community. Rugby is actually fairly big in Alberta and BC.
Last year, our mens team came third in the USA Invitational Mens Rugby 7s. That may not seem like a big deal, but it shows that Team Canada has a realistic possibility of winning a medal for Rugby in the 2016 Rio Olympics
That could be very big for the sport at the national level.