Not sure what I did, but somehow the paywall didn‘t block me the 2nd time I tried. Here‘s the part of the article referring to the Phoenix portion/Central Idea.
https://www.bizjournals.com/phoenix/...su-growth.html
"Downtown Phoenix, Tempe are key parts for ASU's real estate expansion
Corina VanekNov 15, 2020, 11:00am MST
"Crow said the university is in the early stages of working with a donor to create a museum downtown and will likely eventually need another academic building and another residence hall at the fast-growing downtown campus.
ASU also is aiming to revive an old idea that had been floated years ago by Duke Reiter, a senior adviser to Crow and executive director of University City Exchange, called “The Central Idea.” The idea is to create an urban core along a 1.5-mile stretch of Central Avenue from the Walter Cronkite School of Journalism and Mass Communication building to the Heard Museum. It hinges on creating a walkable, shaded stretch along that route.
An impact analysis commissioned by ASU in 2016 estimated the implementation of the Central Idea would have an additional $193.5 million annual economic impact to the area when paired with organic growth.
“What we're looking at is that we think downtown Phoenix, along Central through Hance Park, all the way up to the museum district is one of the coolest places in the country to build a signature downtown district, linking everything together,” Crow said.
The increased shade and changes to Phoenix’s ideas of urban planning will be essential as Arizona continues to experience hotter and longer summers, he said."
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