The Great Canadian Ratings Report: CFL duds don’t scare off viewers
Chris Zelkovich Eh Game July 22/2014
If there are any questions as to why TSN forked over $40 million a year for CFL television rights, they were answered over the weekend.
If the past week is any indication, the CFL is approaching bulletproof status as a TV property in Canada. After all, if ratings can hold in the middle of summer with a product that has been -- and I'm being kind here -- terrible, then this is one solid property.
The first month of the 2014 season has given viewers every reason to go searching for Saved By The Bell reruns or the daily Duck Dynasty marathon. With few notable exceptions, the games have been painfully long, filled with penalties and either one-sided or just plain boring.
Imagine how confused ESPN viewers might be, wondering why the exciting football they'd been promised hasn't arrived yet.
Take a look at the most recent week. The showdown between two of the league's undefeated teams ended with Edmonton beating Winnipeg 26-3, a score that flattered the losers. The only competitive contest of the week saw the Ottawa RedBlacks end more than three hours of tedium by kicking their sixth field goal of the game to beat Toronto 18-17. It was a game that featured a lot more penalty flags than great plays and all of one touchdown.
One might argue that Friday's Hamilton-Calgary game was competitive, except for the fact that neither team appeared willing to compete. The Stampeders won this snooze-fest 10-7 as Hamilton failed to execute a last-minute field goal. Speaking of execution, it might have been a good idea.
There was one other CFL game, but it's best forgotten. The B.C. Lions won 41-5 over a Montreal team that apparently didn't get the memo about a players' strike being called off.
Yet despite this string of awful football, the viewers haven't turned off. The Edmonton-Winnipeg game on Thursday drew an average audience of 759,000 -- 56,000 more than last year's regular-season average of 703,000.
Considering that numbers tend to rise in the second half of the season, that's impressive.
The Montreal-B.C. game Saturday evening topped the weekend sports ratings with an average of 717,000 viewers, beating out the Toronto Blue Jays and the British Open. Assuming that most viewers had turned off their TVs by the fourth quarter -- unless they had either sadistic or masochistic tendencies -- it wouldn't be a stretch to guess that close to a million people had originally tuned in.
So, assuming that the football will get better, things bode well for the rest of the season. If football fans can endure this early season abuse, a string of typically thrilling CFL games should see TSN top last year's audience numbers.
Here are the most-watched sports events on English-language television for the past weekend, according to BBM Canada overnight ratings:
1. CFL, Alouettes at Lions, Saturday, TSN: 717,000
2. CFL, Ticats at Stampeders, Friday, TSN: 692,000
3. CFL, Argos at RedBlacks, Friday, TSN: 673,000
4. MLB, Blue Jays at Rangers, Sunday, Sportsnet One/360: 520,000
5. MLB, Blue Jays at Rangers, Friday, Sportsnet: 518,000
6. Golf, British Open final round, Sunday, TSN: 511,000
7. MLB, Blue Jays at Rangers, Saturday, Sportsnet One/360: 375,000
8. Golf, British Open third round, Saturday, TSN: 251,000
9. Auto racing, Toronto Indy, Sunday, Sportsnet: 227,000
10. Golf, British Open second round, Friday, TSN: 220,000
11. MLS, Whitecaps at Real Salt Lake, Saturday, TSN: 176,000
12. MLB, Dodgers at Cardinals, Sunday, TSN: 161,000
13. MLB, Royals at Red Sox, Saturday, Sportsnet: 121,000
14. Auto racing, F1 German Grand Prix, Sunday, TSN2: 119,000
15. Auto racing, Toronto Indy, Saturday, Sportsnet: 110,000
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