Interesting CBC article about Cineplex's return from the near death experience of the COVID pandemic, and the rise of streaming services:
Cineplex says business is back — partly thanks to foreign-language films from around the world
Theatre chain continues to ramp up international offerings as it continues to recover from pandemic, strikes
Kevin Maimann · CBC News · Posted: Sep 01, 2024 5:00 AM ADT | Last Updated: September 1
https://www.cbc.ca/news/entertainmen...ilms-1.7308841
Quote:
Canada's Cineplex theatres are embracing foreign-language films as they come close to recapturing pre-pandemic audience numbers.
Cineplex said last month that international movies had accounted for 11.5 per cent of its box-office revenue this year to date — up from 10 per cent last year — with the top three being Hindi-language action film Fighter and Punjabi-language comedies Jatt & Juliet 3 and Shinda Shinda No Papa.
|
I have noticed myself over the last several months that it is not uncommon to see foreign language (usually south Asian) films playing in Moncton. Even right now,
Bibi Rajni (Punjabi) is playing at the Wheeler Park Cineplex location. I have seen as many as two such films playing concurrently in the city, usually at Wheeler Park.
Also,
Detestable Moi (French) is playing at the Dieppe Cineplex location at CF Champlain. This of course is not a "foreign" language, and, again, is entirely appropriate given the language profile in Dieppe. When FICFA (Festivale Internationale de Cinema Francophone en Acadie) is on, the Dieppe location can be showing 3-4 different French language films at a time.
This sort of a model doesn't bother me. On the contrary, it helps to show the cosmopolitan nature of the Moncton population. It shows that Cineplex is being nimble in trying to find a winning formula to retain profitability. Good for them.
Moncton has 16 movie screens. I think we can afford to let francophone and foreign language films to have 2-3 screens to be used for non English language products.
My only wish is that Cineplex
finally build an IMAX screen somewhere in the city. We have been talking about this for at least 12-15 years, and we are still waiting.