Austin | ATX Tower (325 West 6th) | 675 Feet | 58 Floors | T/O

[gillynova]

Originally Posted by Riverranchdrone

How about an electronic billboard to cover up the entire goofy building?

I wish. It would be dope for people who walk from dirty 6th -> West 6th or just drive on 6th street in general

We can just dream

[Geckos_Rule]

Originally Posted by Riverranchdrone

How about an electronic billboard to cover up the entire goofy building?

As strange as it sounds to say some advertising would make this look better, I totally agree. Thinking back (and I'm sure there are pictures of it hiding in a thread somewhere) to the Fairmont during this past SXSW, they had an extremely large banner advertisement for Halo covering a side of their podium, and it was far more interesting IMO than the existing blank wall/event space windows.

I suppose it ultimately depends on the developer or whomever the future landlord of the building is and whether they're even willing to entertain putting advertising there. But across all of downtown, Austin has surprisingly little advertising compared to Dallas/Houston/Others.

[Sigaven]

Originally Posted by Geckos_Rule

As strange as it sounds to say some advertising would make this look better, I totally agree. Thinking back (and I'm sure there are pictures of it hiding in a thread somewhere) to the Fairmont during this past SXSW, they had an extremely large banner advertisement for Halo covering a side of their podium, and it was far more interesting IMO than the existing blank wall/event space windows.

I suppose it ultimately depends on the developer or whomever the future landlord of the building is and whether they're even willing to entertain putting advertising there. But across all of downtown, Austin has surprisingly little advertising compared to Dallas/Houston/Others.

I've been secretly dreaming about this for years, covering all of our ugly parking podiums with light up screens ala Times Square.

[The ATX]

New rendering:


https://x.com/PageThink/status/1816135347341844665

[78701]

Originally Posted by The ATX

New rendering

As an aside, WTF are they trying to represent in the copy-pasted renders of the office levels? What work could conceivable be done in the environment they show? Sitting around drinking?

[Bblasa]

It’s interesting that they promote the “first tower in the world constructed under new pre-standards for #PerformanceBasedWindDesign “ and how it saves on cost and then go backwards and add metal railings lol. is that the only thing that is updated in the rendering, does anyone see any other change?

[Sigaven]

Originally Posted by 78701

As an aside, WTF are they trying to represent in the copy-pasted renders of the office levels? What work could conceivable be done in the environment they show? Sitting around drinking?

Open office and co-working? It's a pretty common concept these days...

[Armybrat]

Originally Posted by Sigaven

Open office and co-working? It's a pretty common concept these days...

I recall when AISD adopted that California concept for local school classrooms in the early 1970s.
It flopped worse than an MLS player brushed by an opponent during a match.

[78701]

What Army Brat said. The spaces as depicted are impossible to do any work in (there aren't even any work desks ffs). I never met anyone outside of McKinsey powerpoint pushers who likes working in these open spaces. I understand they are just creating a cute fill for the rendering, but come on!

[bobbywest87]

It probably just makes for a nicer-looking rendering to have open floor plans. The website shows several different office scenarios of which one is with closed walls.


Open Plan




Closed Plan

[78701]

Originally Posted by bobbywest87

It probably just makes for a nicer-looking rendering to have open floor plans. The website shows several different office scenarios of which one is with closed walls.

Ok those both are viable.

[SproutingTowers]

https://321w6th-atxtower.com

[gillynova]

[Echostatic]

I don't haaaaate that parking screen. It's transparent enough to get a mildly interesting view of cars. A more solid gray like Third + Shoal would have been worse.

[futures]

Originally Posted by Echostatic

I don't haaaaate that parking screen. It's transparent enough to get a mildly interesting view of cars. A more solid gray like Third + Shoal would have been worse.

This is the wildest take I've seen on this screen so far. I'd MUCH rather not see the unfinished concrete levels and random Toyotas. I think the transparency bothers me the most.

[gillynova]

At least you can see the garage lights and it will illuminate at night. We'll see /shrug

[The ATX]

Nice update! The middle photo is evidence of still dirty windows on 6G.

[davidtexan]

I just got an email that move-ins will begin in January 2025. No floorplans available yet on their website.

[gillynova]

[WestAustinite]

Originally Posted by gillynova

Well if you look about 2/3 of the way up you can certainly imagine how nice glass balcony "railings" would have looked if they hadn't cheaped out in favor of those ugly metal ones.