PHILADELPHIA | 204 S. 12th Street | 398 FT | 32 FLOORS

[jrdizzy]

[PHLJD13]

Originally Posted by jrdizzy

Very odd they haven't come up with a punchier moniker for this - 210 South 12th is pretty bland.

I can't recall the last time a new construction luxury high-rise hasn't been christened with some marketing name.

[TK2001]

They've been doing "great" with that. Just start with The then add an "interesting" name. That's a problem I have with the Star Wars sequel trilogy too lol

[Urbanthusiat]

Originally Posted by PHLJD13

Very odd they haven't come up with a punchier moniker for this - 210 South 12th is pretty bland.

I can't recall the last time a new construction luxury high-rise hasn't been christened with some marketing name.

I kind of like it. You won't get confused as to where it is... I think the "The [insert name here]" feels less genuine whereas this is embracing the location and it just calls the building like a regular Philadelphian would call the building - by its address. Using a recent example, the Ryland in Old City, if you say "I live in The Ryland" most of the time the other person will say "where is that?" A made up name may change over the years, but the address will stay the same. So why not just use the address?

[bdurk]

Originally Posted by Urbanthusiat

I kind of like it. You won't get confused as to where it is... I think the "The [insert name here]" feels less genuine whereas this is embracing the location and it just calls the building like a regular Philadelphian would call the building - by its address. Using a recent example, the Ryland in Old City, if you say "I live in The Ryland" most of the time the other person will say "where is that?" A made up name may change over the years, but the address will stay the same. So why not just use the address?

I completely agree. I think all the new names like Avira and the Ryland and what not sound kinda tacky. The only one I actually like is the Piazza but I think it's just because I really like that project.

[mcgrath618]

You only get to name a building if it looks old. The Alexander works.

[El Duderino]

I want someone to just name a building Kevin or something

[Arch+Eng]

Originally Posted by El Duderino

I want someone to just name a building Kevin or something

My name Jeff.

[jaysb]

Originally Posted by Arch+Eng

My name Jeff.

[Broadcastthatboom]

Originally Posted by Urbanthusiat

I kind of like it. You won't get confused as to where it is... I think the "The [insert name here]" feels less genuine whereas this is embracing the location and it just calls the building like a regular Philadelphian would call the building - by its address. Using a recent example, the Ryland in Old City, if you say "I live in The Ryland" most of the time the other person will say "where is that?" A made up name may change over the years, but the address will stay the same. So why not just use the address?

Agree, especially with 'The Ryland', it already has a nice sounding address that would be perfectly fine doubling as a moniker: One Dock Street.

[badthingshappen]

Oh I live in Bob.

[TK2001]

Word on the block they're gonna call 2301 JFK "The Hubert"

[jaysb]

Originally Posted by TK2001

Word on the block they're gonna call 2301 JFK "The Hubert"

LOL, these are getting about as bad as the pharmaceutical names.
Come on down and secure your penthouse at the BRAND NEW SKYRIZI

[TK2001]

One South Broad, City Hall, 210S12 by Philly SkyGuy, on Flickr

PSFS, 210S12, Jessup House, Honickman Center by Philly SkyGuy, on Flickr

[TK2001]

210S12 by Philly SkyGuy, on Flickr

210S12 by Philly SkyGuy, on Flickr

[TK2001]

05/25
From the Walt Whitman Bridge
210S12 by Philly SkyGuy, on Flickr
05/31
210S12 from New Jersey by Philly SkyGuy, on Flickr

The red cladding definitely stands out more during winter. With the sun being higher in the other three seasons, the red looks more dull. So, prepare to get good shots of it in six months!

[TK2001]

210S12 by Philly SkyGuy, on Flickr

210S12 by Philly SkyGuy, on Flickr

[PHL10]

I think mentioned this before but the white bands really save this building design - whether from close up or from a distance, they really pop.

[TK2001]

I feel like it's intentionally designed for the thinner face to hide the red metal cladding, while the other face allows it to pop in sunlight. I love it, duality

[alasi]

Kept hoping this would grow on me, but Arthaùs ìt ain't.