SAN FRANCISCO | 15 Marina Boulevard | 297 FT | 25 FLOORS

[38 Geary]

The specs for 15 Marina Blvd:
- 25 floors, 250 ft
- 790 units (88 studios, 485 1BR, 132 2BR, 85 3BR)
- 86 of the units will be affordable
- New Safeway 57% larger than existing one
- Parking for 637 cars

The site:
https://maps.app.goo.gl/LmX9UXsCFXTDbgwB7

Marina Safeway Also on the Redevelopment Docket With Plans For 790 Units In 25-Story Complex
4 December 2025 / SF News / Jay Barmann

They saved likely the most controversial for last. Align Real Estate, the SF-based firm that is seeking to redevelop three other Safeway properties in the city into large mixed-use developments, also has a very ambitious plan for the waterfront-adjacent Marina Safeway. Last we heard in mid-November, Align Real Estate was announcing its plan to turn the Mission/Bernal Safeway at 3350 Mission Street into a six-story, 370-unit residential complex, with a new Safeway store in its base. This announcement came one day after the developer announced a similar plan to redevelop the Ocean Beach Safeway property, turning it into 556 dwelling units with a new Safeway store there as well. Align is also the developer behind the even more ambitious plan to turn the former Fillmore Safeway property, with its parking lot, into an 1,800-unit complex. And when they last gave an update on that project, Align hinted that they had plans to build a total of 3,500 total residential units across multiple sites in the city — and, we quickly surmised, these were all going to be Safeway sites.

On Thursday they revealed where the other 800 units are planned, and it's the (arguably iconic) Marina Safeway property, which is sure to stir up some pushback — with the loudest coming from anyone nearby whose views of the water are likely to be impacted. Align released the striking renderings below, with a curvilinear design for a double-towered structure, with a new Safeway store in its base. The design is clearly the most ambitious and architecturally significant that the developer has shown us so far among these projects — and the architecture firm handling the project is Arquitectonica.

The design appears to mimic the mid-century, arched structure of the existing Safeway store. And Arquitectonica's Raymond Fort says in a statement that the design, which puts the bulk of the units on lower floors with towers that taper upward, will preserve some views for Marina neighbors behind the property — already anticipating the objections here. "By concentrating residential density in larger floorplates at the base and tapering to smaller floorplates above, the tower’s massing diminishes as it rises — preserving key view corridors and shaping a unique geometric expression," Fort says.

https://sfist.com/2025/12/04/marina-safe...ment-docket-with-plans-for-790-units-in/

[38 Geary]

San Francisco's Marina District Safeway housing proposal sparks controversy among neighbors
By Da Lin
December 5, 2025 / 7:02 PM PST

A housing controversy is brewing in San Francisco's Marina District, and even some pro-housing advocates are speaking out against a new development proposal. A developer filed an application on Friday to replace the popular Marina District Safeway at 1502 North Point with a 25-story housing complex. The project would include a new Safeway and nearly 800 rental units.

Many neighbors are already voicing opposition, describing the proposed two-tower, U-shaped complex as unfit for the neighborhood. "This thing is monstrous, it's monstrous," said Robert Thorpe, who lives a mile away and has shopped at the Marina Safeway for 50 years. A supporter of housing, Thorpe said the proposal goes too far. "It's going to be an eyesore. So I'm beyond against it," Thorpe said. "This is San Francisco, this is not Miami Beach."

...

Even pro-housing Mayor Daniel Lurie opposes the project, calling it the wrong location. "One of the reasons we passed the Family Zoning Plan was to make sure that we build along transit corridors and making sure to take care of our neighborhoods as well. That's just a developer playing a game, because that [proposed Safeway housing project] won't be possible once our Family Zoning Plan goes into practice," he said. The developer stated that the city faces an affordability crisis and needs housing everywhere. They believed the project qualifies under the state's density bonus program. Neighbors like Thorpe, however, remain ready to fight and hope the developer will scale back the design. "If they make it eight stories, it will fit in the neighborhood, okay? But not 25 stories," he said.

https://www.cbsnews.com/sanfrancisco/new...ct-safeway-housing-proposal-controversy/

[38 Geary]

Some more details from SFYIMBY.

The specs for 15 Marina Blvd:
- 25 floors, 297 ft
- 790 units (88 studios, 485 1BR, 132 2BR, 85 3BR)
- 86 of the units will be affordable
- 63,200 sq ft for new Safeway (57% larger than existing one)
- Parking for 637 cars (473 for residents and 164 for retail)

The site:
https://maps.app.goo.gl/LmX9UXsCFXTDbgwB7

Preliminary Permits Filed For Fourth Safeway Redevelopment in the Marina, San Francisco



By: Andrew Nelson 5:30 am on December 9, 2025

Preliminary permits have been filed for the fourth Safeway redevelopment proposal in San Francisco. This time, project developer Align Real Estate is looking to replace the grocery store with a 25-story sloped tower, containing nearly eight hundred rental apartments, at 15 Marina Boulevard in the Marina District.

...

Arquitectonica is responsible for the design. The complex will feature two asymmetrical peaks rising from the shared podium. As is typical with Arquitectonica’s portfolio, there is hardly a straight line across the building, with swooping balconies and curved walls wrapped around a central podium-top courtyard. The main entrance for the new grocery store will feature a wide, protruding canopy above curtainwall glass, an homage to the existing modernist storefront.

Demolition will be required for the existing 1959-built structure, a modernist facility designed by Wurster, Bernardi & Emmons, featuring a mosaic art piece on the eastern exterior. The roughly 1.8-acre property is located along Marina Boulevard between Buchanan Street and Laguna Street. Future residents would overlook Fort Mason, Gashouse Cove, and offer direct views of the Golden Gate Bridge. The application for 15 Marina Boulevard is the latest and evidently the most controversial of four plans to replace a Safeway in San Francisco. The previous applications were located in the Fillmore District, Richmond District, and Bernal Heights. The estimated cost and timeline for construction have yet to be shared.

https://sfyimby.com/2025/12/preliminary-...lopment-in-the-marina-san-francisco.html

[38 Geary]

And the renderings:











https://sfyimby.com/2025/12/preliminary-...lopment-in-the-marina-san-francisco.html

[ChiND]

I thought that the whole tech industry was moving to Raleigh. (I'm being sarcastic, of course.)

This is a beautiful addition to a magnificent city!

[38 Geary]

Agreed. We definitely need more housing. Making 1) better use of surface parking while 2) expanding and modernizing grocery store space and 3) adding 790 units (86 of which will be affordable) is a slam dunk no brainer win-win-win.

And as a bonus, the design is quite thoughtful as well. The asymmetrical peaks pay homage to the nearby hills (Russian Hill and Pacific Heights). And the redesigned grocery store retains the wide, protruding canopy above curtainwall glass, an homage to the existing modernist storefront. The swoopy balconies above add a sleek and modern touch, also paying a homage to the curvature of the waterfront.

[OneRinconHill]

This seems like one of those projects that's gonna be affected by the Shadow law with its proximity to Fort Mason?

[38 Geary]

Why is San Francisco’s pro-housing mayor opposing new housing in the Marina?
by Io Yeh Gilman and Kelly Waldron
December 11, 2025, 5:00 am

In some ways, the 25-story housing development proposed in the Marina is just what San Francisco needs. As envisioned, it would create almost 800 housing units where there is now a grocery store and parking lot. Of those, 86 would be affordable — a rarity in a neighborhood that has only built 14 affordable homes since 2005. No businesses or tenants would be displaced, as Safeway plans to re-occupy the ground floor. Residents of the massive new development would be within walking distance of half a dozen parks and as many Muni lines.

The only problem: Many residents in the tony Marina neighborhood and surrounding area don’t want it there — including Mayor Daniel Lurie, himself a resident of District 2, who is opposing the project. The developer “trying to sneak in a project” before the city’s recent upzoning takes effect “is a complete violation of the spirit of that work,” Lurie said. “Our administration will stand up firmly to developers that game the system, and we will pull every lever we can to make this a project that works for this neighborhood and our city,” a spokesperson for the mayor wrote in a statement. The city can build “while protecting what makes our neighborhoods so special.”

...

“I think that it’s important to remember that the Marina is a ‘low-slung neighborhood’ because mostly high-income, privileged individuals decades ago decided that we would only let tall buildings happen in the low income, Black and brown neighborhoods of San Francisco,” Moss, Foote’s husband, added. At least two-thirds of households in the Marina earn more than the city’s area median income of around $127,000, and 56 percent earn more than $200,000. “The Marina will not stop being awesome. I doubt that this is going to stop Marina Green from being the ‘sluttiest mile in San Francisco.’ If anything, it’s just going to add to the awesome,” Moss said. Salim Damerdji, a Marina resident and member of SF YIMBY, said the real problem with the Marina is that “the current character is that the Marina is too expensive for most people to live in.”

https://missionlocal.org/2025/12/sf-marina-safeway-housing-daniel-lurie/

[38 Geary]

Good news! 180 days for review is still way too long though. We really need to figure out how to shorten the review process to 60 or 90 days.

Main changes with specs seem to be they significantly upped the number of studio units and significantly decreased the number of 1BR and 2BR, with a marginal decrease in 3BR. Parking remains unchanged for retail spots, but significantly decreased from 473 to 197 for residents.

The specs for 15 Marina Blvd:
- 25 floors, 297 ft
- 790 units (255 studios, 333 1BR, 119 2BR, 83 3BR)
- 86 of the units will be affordable
- 63,220 sq ft for new Safeway (57% larger than existing one)
- Parking for 361 cars (197 for residents and 164 for retail) and 362 bicycles

The site:
https://maps.app.goo.gl/LmX9UXsCFXTDbgwB7

San Francisco Deems Safeway Marina Tower Eligible for AB 2011 Approval

By: Andrew Nelson 5:30 am on March 24, 2026

The San Francisco Planning Department has published a notice of conditional Project Eligibility for Assembly Bill 2011 Approval of the proposed 25-story mixed-use tower at 11-15 Marina Boulevard, San Francisco. The state law now mandates a final decision by August for the nearly 800-unit development and Safeway replacement along the city’s affluent northern waterfront. Align Real Estate, a prominent local developer, is the project sponsor.

The applicant is streamlining the approval process through Senate Bill 330 and Assembly Bill 2011, also known as the Affordable Housing and High Road Jobs Act of 2022. According to the notice, now that AB 2011 approval eligibility has been determined, the “Planning Department must complete any necessary design review within 180 days of application submittal,” i.e., early February this year. The city now has until the first of August to complete the design review and publish the Notice of Final AB 2011 Approval.

...

Arquitectonica is also responsible for the design of the Marina Boulevard tower. Renderings by the Florida-based firm show a swooping tower with floorplates arched around the podium-top courtyard facing towards the bay. The massing distinguishes two towers rising from the shared podium. The western tower will reach 20 floors high and 242 feet tall, with the eastern tower rising up 25 floors to a 297-foot pinnacle. The podium-top courtyard includes a lap pool deck, pavilion areas, a yoga space, fire pits, and a multipurpose lawn.

https://sfyimby.com/2026/03/san-francisc...tower-eligible-for-ab-2011-approval.html

[38 Geary]

A slightly more detailed landscaping plan has been released as well:



https://sfyimby.com/2026/03/san-francisc...tower-eligible-for-ab-2011-approval.html

[deanstirrat]

I think this is the project I’m most excited for in the city and a true litmus test for the future. I’m hopeful that the city/state has finally come around to the reality of our housing shortage and this proposal is the real test. Is SF ready to move forward into the future or are we damned to another decade of stagnation.

[BobbyMucho]

Happy to see the excitement around this, but I feel like this project is all spectacle and no substance.

Why reduce the number of multi-br units? Studios are ok, but this floor-to-ceiling glass (as well as full-span balconies) approach seems really unsuitable for that (assuming they're not just stuffing all of them in the backside).

Unfortunately, the entire design plan looks ripe for last-minute value-engineered revisions. Fingers crossed a grocer actually comes back to fill the 63,220sf after the 3+ years of construction.

Prepare for the bait and switch, friends.