Quote:
Originally Posted by MolsonExport
Western throws the baby out with the bathwater... No longer UWO, now Western University.
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Just like marketing for everything else these days: dumb'd down to one word. The school wants to aggressively market itself to the kids, and this sort of thing is all they know.
Secondly, the school want's an easily identifiable moniker and most other schools are recognized with one name: McMaster, Toronto, Ryerson, Queen's, McGill, Harvard, Yale, Northwestern, Caltech, Princton, etc.
Still, I see it as pandering. Time will tell. The new president did say that he was going to shake things up.