Cold? Dark? Must be time for tourists to embrace winter in Edmonton
BY BILL MAH, EDMONTON JOURNAL
A new tourism campaign acknowledges Edmonton gets cold and dark, but urges potential visitors to deal with it and discover the city’s charms in winter.
“We’ve decided to play on the fact that we’re north and we’re cold and we need to celebrate that as opposed to apologize for it,” said Maggie Davison, vice-president of Edmonton Tourism, a division of Edmonton Economic Development Corp.
The concept of celebrating the cold, snow and dark is part of Edmonton’s winter city strategy, which encourages embracing the season instead of just enduring it.
The tourism campaign, which launched Friday and runs to March 31, will tell the city’s winter story to visitors and residents with paid advertising, social media and a new website, winterinedmonton.com, which will be an information hub for shopping, culture, activities and dining.
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