Quote:
Originally Posted by MolsonExport
Black label became revitalized in the early 90s. It was a hipster beer before there were hipsters. Once the Yankification (steer pissification) of the Canadian beer industry was put into place, it faded back into obscurity.
|
Yes as soon as Labatt fell into foreign hands, they decided the dominant Labatt beer brands (once had about 45% of the entire Canadian market) should be sidelined in favour of imported brands like Budweiser, Corona, and Stella Artois. Canadian beer brands were purposely driven into the ground and quite predictably are mere shadows of what they once were.
When Molson, based in Montreal, merged with Coors, based in Denver, it was supposed to be a 'merger of equals'. In reality, the merged company (Molson-Coors) moved head office to Denver and the Canadian brands suffered a similar fate as those at Labatt. Molson (once had 40% of the Canadian market) was purposely sidelined in favour of the Coors Light brand.
The last 30 years have been a complete disaster for these once dominant Canadian beer brands.