Quote:
Originally Posted by Acajack
Translating signage, printed products, training materials, software for cash registers, order screens, employee schedules, advertising, etc. is (seen as) a huge pain the ass by a lot of American chains.
Whereas operating in Ontario is almost as simple as operating in a different state for them. You see that with signage and product labelling that often use American spelling like "color" and "center". Just one example.
Obviously many of them don't do much at all to adapt to the Canadian market when they're in the ROC.
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Sure, but again, if some obsessed Montreal franchisee wants to pay for all that, I doubt it's the chain who's going to say no.
Those factors are a barrier to entry, sure. Quebec likes fried chicken less than other places, AND it's a costlier market to enter, so, as I said earlier, I'd obviously pick Wyoming first.
Eventually, I wouldn't be surprised if it's the only grey place on that map (except for the North), with Cheyenne, St. John's and Charlottetown all getting Popeyes locations some day.