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NBCU Sets Nov. 4 'Countdown To Vancouver'Comprehensive Programming, Promotional Initiative Marks 100 Days Until Winter Olympics
Mike Reynolds -- Multichannel News, 10/26/2009 12:01:00 AM
http://www.multichannel.com/article/366269-NBCU_Sets_Nov_4_Countdown_To_Vancouver_.php
The countdown begins in earnest Nov. 4 when NBC's Today show features Olympic athletes and demonstrations. The Jay Leno Show, The Tonight Show with Conan O'Brien and Late Night with Jimmy Fallon will all feature Olympic athletes during the 100 days leading to the start of the Vancouver Games. MSNBC, CNBC and The Weather Channel will also feature Olympic-related content in the 100-day countdown, as will NBC's 235 stations and affiliates.
At 8 p.m. (ET) on Nov. 4, NBCU will install a "Countdown to Vancouver" primetime roadblock across all its services, including USA Network, Bravo and Syfy, featuring Vancouver Olympic hopefuls.
Throughout the 100 day-period, NBCOlympics.com and UniversalSports.com will feature a "Countdown to Vancouver" clock in addition to content that builds on NBC Olympics digital success from the Beijing Games when more than 50 million fans used its mobile, video-on-demand and online platforms. For Vancouver, Olympics fans will again find comprehensive round-the-clock coverage on-line and on mobile. In an encore, NBCOlympics.com on MSN will be powered again by Microsoft's Silverlight technology to present HD quality video and offer DVR-style controls and enhanced navigation.
Additionally, Winter Olympic proponents will be connected to the Games with features like "Olympic Pulse," spotlighting tweets and blogs from athletes and NBC Olympic experts and social tools integrated within the video player. The mobile platforms will be significantly enhanced, including targeted alerts, as well as a custom smartphone application. Users will be able to embed an NBC Olympics widget.
The Countdown to Vancouver programming on Universal Sports will debut Nov. 4 at 8 p.m. with a one-hour Vancouver Olympics preview show.
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and CTV is doing...?