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Originally Posted by kwoldtimer
Post #260 - Phèdre
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Ok, there are a lot of elements in that video which are pretty common today. Grimes is one who has popularized a lot of this.
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I believe Grimes took ballet lessons for many years as a child, so there is certainly a dance/modern dance element for her as well.
Yamantaka//Sonic Titan is another band that visually explores somewhat similar themes, but their music is more guitar and drum based with a rockier edge. The band was actually formed as an art project when the two were going to art school at Concordia, so performance art definitely a part of what they do.
http://pitchfork.com/features/rising...a-sonic-titan/
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I think on reason why more bands are becoming more visual is as a way to create more interest and help draw people to shows. You can’t make money selling CDs anymore so you need people to come to your shows, or if you’re Grimes and you can draw millions of views on youtube you can make money that way. Grimes is a big name, however, and while she has likely made hundreds of thousands of dollars from youtube videos, not many artists are in that category.
Btw, ambient isn’t really a very good name for this kind of music. Ambient tends not to be dancey, and this is dancey. There are a whole slew of genre names that get applied to this kind of music, none of which have ever really grabbed me, but you should look them up for the fun of it. See “witch house” for one.
http://en.wikipedia.org/wiki/Grimes_(musician)
There is a very good recent ambient album from a Canadian artists, however, and that’s Tim Hecker’s Virgins. This one will show up on a lot of top 10 lists at the end of the year, and not just Canadian lists. NPR was streaming it and I was going to give you that link, but apparently that has ended. Here’s one of the songs.
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