Probably because the character and number 4 is - in both Sino-Chinese and Sino-Korean languages - considered unlucky because it sounds similar to the word for death, also pronounced "sah". So expect them to skip floors 4, 14, 24, 34, 44, etc., in addition to 13, which is considered an unlucky number in western cultures.
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"Then each time Fleetwood would be not so much overcome by remorse as bedazzled at having been shown the secret backlands of wealth, and how sooner or later it depended on some act of murder, seldom limited to once."
Against the Day, Thomas Pynchon
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