Quote:
Originally Posted by CrossedTheTracks
What an... unusual... methodology: - Telephone selection followed by online poll?
- Over a 14-day period?
- Where the lead researcher for the poll comments on his own poll, saying "he thinks the methodology is sound"? (Excellent investigative journalism, Calgary Herald, bravo!)
- Where the full list of questions isn't released?
I'm emphatically not going to claim that the results are wrong or rigged, but that's a large number of things making me go "hmm....".
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Curated online polls might be starting to develop an accuracy that traditional robocalls are failing with in modern times.
Polling companies haven't really responded that well to including cell phones in their methodologies. If they call cell phones at all (which is more expensive due to regulation), they frequently treat them the same as land lines, when the demographics, usage patterns, and everything else are different.
Curated online polls which hybridize getting a random sample based on phone numbers, and following up with an easy to respond online survey is a very sound statistical methodology, and in the 2016 United States election, for example, there were early indicators that this style of polling as giving a more accurate result than the traditional robocalls:
https://fivethirtyeight.com/features/liv...ll-different-stories-about-the-election/
All in all, as traditional robocoll accuracy and effectiveness goes down, we will see a rise in hybrid and innovative polling methodologies start springing up. We might be witnessing one such example here in our own local petri dish of a polling experiment regarding this municipal election.