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I think though people just don't like buses in general. I hate them. I'd much rather ride on a train even if it ends up being the same speed as a bus. i don't know why, clearly a psychological thing and not a feeling or opinion based on fact, but it's there, I just don't like buses. Maybe that's why such a push for LRT.
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I can see the reasons for this but they really have nothing to do with buses inherently being inferior in any way to trams and trains. Rather I see this as a circumstantial result of the bus
experience we've had for the past few years. When Surrey rapid transit discussions actually started back in 2011-2012 or so, there was no 96 B-Line, the only air-conditioned buses in our fleet were the Orion Highway Coaches and most of the buses in our region still ran solely on diesel (i.e. fewer hybrids or CNG buses). The fleet was mid-life and years away from any major upgrades. I think we definitely had that "I'm on a bus" feeling whenever we were riding on buses.
But now that we're in 2017, most of the older D40LFs and D60LFs (both the first generation of low floor buses buses to ever be used in this region) are finally being phased out and the replacement buses provide a far superior ride experience. The XDE60s on the 96 B-Line practically feel like smaller trams (I actually find them smoother and quieter than LRT systems I've ridden on in my lifetime... Portland, Calgary, Nagasaki, Hiroshima to name a few). Plus, battery-electric buses are on the horizon (recently demonstrated here in Vancouver) along with a host of other technologies to enhance ride experiences in our cities.
I don't think this "rails are better than buses" attitude is so dominant and there is also plenty of room for it to shift: it's just about showing people what you can make of a bus experience. The renewal of our buses has been a giant step forward, but we could do even more than that. Give the riders
real-time displays at all stops (like the ones on Main St),
rampless boarding (it is already done in Kelowna on the 97X), proper
stations that are distinct and visible and provide ride and wayfinding info (Seattle I-5 BRT, former 98 B-Line...),
more exclusive bus lanes (KGB & 88/76),
traffic signal priority (former 98 B-Line had it), and a
strong, distinct branding... and I'm quite certain that if we can have all these things on a King George Blvd & 104 Ave BRT line, people will absolutely notice that this isn't your usual bus experience and they will be willing to try it out. All of these technologies and ideas already exist. You don't have to invent them - and we could go further if there's any way we can be inventive - you just have to put them all together.
(I also think it will do us all good if this kind of shift is seen throughout the region-wide bus network, not just in Surrey)