Posted Aug 28, 2009, 5:37 AM
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Registered User
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Join Date: Oct 2007
Posts: 809
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Quote:
Lamar Completes Next Phase of Transit System Digital Signage Advertising Network
Omnivex Corp. announced that Lamar Advertising Co. recently completed the next phase in the company’s extensive network of digital signage on British Columbia’s Canada Line of commuter transit.
According to the company, the digital signage deployment features more than 170 screens, in more than 40 locations on metro Vancouver’s TransLink public transit system, which includes ferries, buses, trains and subways.
Lamar’s Commuter Digital Network currently includes screens located on the Sky Train’s SeaBus, Expo, Millennium and West Coast Express transportation lines. This new phase of the deployment is on the recently opened Canada Line, predicted to be one of the busiest regularly traveled public transportation routes in Canada, with an estimated 100,000 commuters daily. The Canada Line connects Vancouver, Richmond and Vancouver’s International Airport, which will be a main line of transportation during the upcoming 2010 Winter Olympics.
The network is used to entertain and inform commuters with transit information, advertising, news, weather and sports highlights. “We now have Canada’s only full-system rapid transit network, the Lamar Commuter Digital Network,” said Byron Montgomery, vice president and general manager of Baton Rouge, La.-based Lamar. “The entire system is managed remotely using Omnivex software.”
A unique feature of the system is that it has real-time emergency messaging capabilities to instantly notify passengers. While Lamar manages the regularly scheduled content on the screens, the Transit Authority has the ability to post alerts and service announcements to desired screens as well.
“Using Omnivex software, different levels of notifications can be sent to any of the screens remotely by the various operational units within the Transit Authority, such as the police, fire or service departments, without Lamar’s involvement,” said Montgomery.
Omnivex Certified Partner CONTI Electronics Ltd., a full-service audiovisual system integrator, has been involved with the implementation of the network since it first began in 2007.
“We were contacted by Lamar early on to provide a turnkey digital signage solution including hardware, software, system design, installation and services,” said Colby Harder, president of CONTI. “We felt that Omnivex software was the only platform capable of meeting Lamar’s needs associated with managing such a large advertising network.”
By the time the 2010 Olympic Games and Paralympic Games commence in Vancouver in February 2010, Lamar expects to have screens on every platform and in every station of Vancouver’s public transportation routes.
“With the Olympics coming up, it will be an absolute home run for advertisers,” said Montgomery.
http://digitalsignageexpo.net/IndustryNe...ignage-Advertising-Network-/Default.aspx
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The busiest in Canada? What about the Toronto and Montreal Subways - surely they carry more? And Expo and Millenium - last tim eI checked, 270,000 was more than 100,000.
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