Posted Apr 11, 2025, 2:42 PM
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FYHA
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Join Date: Oct 2007
Location: Houston - Wichita, KS
Posts: 3,618
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https://www.bizjournals.com/houston/news/2025/03/21/st-regis-condo-tower-to-add-floor.html
Quote:
Texas' first St. Regis-branded condo project to add floor to meet buyer demand
By Jeff Jeffrey – Senior reporter, Houston Business Journal
Mar 21, 2025
The developers behind Houston’s first St. Regis-branded condo tower are adding an entire new floor to its design due to buyer demand.
Houston-based Satya Inc. CEO Sunny Sunny Bathija said the St. Regis Residences Houston project at 102 Asbury St., which is situated between Memorial Drive and Buffalo Bayou, already has received early bid reservations that account for nearly 40% of the building’s 90 units.
While the reservations are not binding contracts, they require a cash deposit to allow for “first-look” bids on the units as the development process moves along.
Bathija said the reservations are a good indication that the St. Regis Residences Houston will find a suitable number of condo buyers to justify the changes to the building.
The majority of the demand for the project has been for the building’s larger units, Bathija said, which prompted a redesign to add more of those units and the need to add another floor.
“We have been thrilled with the level of demand, but we were hearing from a lot of people asking for the bigger floor plans,” Bathija said. “And we saw that the penthouse units were a big hit with everyone, so we decided to add one more floor to the building to add more of those.”
The St. Regis Residences Houston’s original design called for a 37-story tower, with several tiers of units available to buyers.
Between the 26th and 35th floors, the building’s Sky Collection offered larger units though at a sub-penthouse price point.
But based on the level of demand, Satya Inc. tasked the building’s architects — design architect Connecticut-based Pickard Chilton and architect of record Houston-based Kirksey Architecture — with reconfiguring the building.
The redesigned building will now offer four more floors of Sky Collection units, going from the 22nd floor to the 35th floor. That will allow the building to go from 50 Sky Collection units to 57.
The top three floors, including the additional 38th floor, will be reserved for penthouse units. The additional floor will allow the building to go from having five penthouses to seven penthouses, including three two-floor units.
The residences will include several floor plans, ranging in size from 2,000-square-foot, one-bedroom units to 5,000-square-foot, multiroom units. The penthouses will between 4,500 square feet and 6,000 square feet.
The duplex penthouse units will have spiral staircases, as well as internal elevators to allow residents to move between floors.
Additionally, the reconfigured design added two housekeeper suites for residents who would like to have a separate unit for an on-site nanny or house cleaner.
Overall, the number of units in the building did not change, but the internal layout was reimagined to account for buyer demand, Bathija said.
“We have been leaning on the experts at Douglas Elliman, who are marketing the project, and have been asking, 'What do the potential buyers want?' — and we are listening,” Bathija said. “All of the changes we have made are based on what we are hearing. We want the building to be exactly what the future residents want.”
The project is scheduled to break ground in the fourth quarter of 2025, with an anticipated delivery date to follow 30 months later.
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