Posted Jul 20, 2024, 9:24 PM
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Join Date: Oct 2020
Location: west
Posts: 1,740
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I find it interesting that this idea originated by a fellow Canadian 7-Eleven district manager in the 1980s. At any rate, I found this research paper from the UK on the phenomenon:
"The practice is thought to have begun in 1985, when a branch manager of a 7-Eleven convenience stores in Canadian province of British Colombia began broadcasting ‘classical’and ‘easy listening’ music into the store’s parking lot to prevent teenagers from congregating there. (Hirsch, 2006) In the US and Canada, classical music has been used as a deterrent onpublic transport systems (the regional transit department in Portland broadcasts instrumental music and opera at its light rail stations, for example, allegedly resulting in a reduction of service calls for help); as well as also in library foyers (Central Library in London, Ontario has used Vivaldi to deter smokers and other loiterers); and outside shops. (Turner, 2010; Joy,
2013)
Classical music has been deployed in similar spaces in the UK. In 1997 the Tyne and Wear Metro in the north east of England began broadcasting music by the composer Fredrick Delius at some of their stations to target what was described as ‘low level antisocial behaviour’, such as smoking and swearing. Speaking in 2005, the General Director of the Tyne and Wear Passenger Transport Executive (Nexus) Mike Palmer stated the aim of the music was ‘to provide a background of music that people who we are aiming at don't actually like and so they move away.’ (Jackson, 2005) The music was described as creating a ‘winwin’ situation: (alleged) troublemakers were driven out, while other passengers found the music helped pass time whilst waiting for their next train.
Following the Tyne and Wear metro, Transport for London began broadcasting operatic and instrumental music at forty London Underground stations after a trial period at Elm Park starting in 2003. During the 18-month trial, they reported a 33% decrease in robberies, a 25% decrease in assaults on staff, and a 37% decrease in vandalism. (Duchen, 2008) The Underground’s 40-hour playlist, which is curated by the subcontracter I Like Music (previously BroadChart), consists of melodic music from the eighteenth and nineteenth century; and includes recordings of works by composers including Handel, Beethoven, Schubert, Vivaldi, Tchaikovsky, Prokofiev and
Liszt."
source: https://oro.open.ac.uk/72358/1/To%20...ccepted%20.pdf
Last edited by BlackDog204; Jul 20, 2024 at 10:55 PM.
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