Quote:
Originally Posted by TorontoDrew
Same, it's better then the last one.
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As I mentioned, it's
unreadable more than a block away though Biff came up with "CIBC
O" lol. Worst rebranding ever.
Pick a stupid font, jam the letters together, add a 3D logo that
barely registers... cash cheque for $173,675.00 (for the creative director's 5 page rationale about the historic importance of "burgundy" to the bank). Oh... and break Cardinal rule #1: must be legible.
BTW Drew, interesting that this is not a discussion point (yes I'm quoting myself)
:
"How about a week between pouring a floor slab and then pouring the walls and super-columns?? What parallel universe are we living in?"
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