Great sleuthing! I had noticed the column of smoke while driving through the Fairview overpass around 5:30 on Sat night but was unaware of the source. Discovered the news on the internet in the meantime and could see the glow of an active fire when I drove by there again around 12:30.
If you were looking for closer shots, including video of the active fire, check out this twitter feed, and scroll back to the evening of Nov 9 through Nov 10. There are some good shots on there...
Seeing that it is an older brick building, I was curious as to when it was built and what its original use might have been. Perhaps it's always been a warehouse/storage area?