Quote:
Originally Posted by Chi-Sky21
i dont think marketing outright is going to do that much good really. How many times do you go somewhere abroad based on seeing an ad on a billboard/print/online?
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The idea is that it expands the set of possibilities in your mind and can potentially nudge you once it's actually time to make a choice.
For example, I've been seeing some really nice ads lately for Lexington, KY. So while planning a road trip from Chicago to Nashville, I thought about how it might be cool to stop in Lexington on the way. I don't think the thought would even have occurred to me if it weren't for the ads, but of course the ad wouldn't even come to mind if the circumstances didn't make it relevant.
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