Quote:
Originally Posted by Sunnybrae
I would have preferred something more recognizable. They are a niche business. I think that's the disconnect. I don't know what percentage of the population uses hearing aids or needs help with hearing. At least a company like Vogue Optical (I know they started in PEI) would have been more recognizable considering the number of people who have glasses or contacts.
Even if they named the Coliseum something else, I would have still called it the Coliseum and the same will be with the events centre because in 5 or 10 years it will be called something else, but it will always be the events centre.
I know all these buildings need to have sponsorship now but I agree with Neil Peart of the band Rush when he said he missed the names of the old arenas and now he just calls them all "Financial Arena or Insurance Arena".
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I think that is kind of their point..Avenir is big on raising awareness of the issue of hearing. Wearing glasses is cool now...but having to use a hearing aid is not. Its associated with the elderly.So people don't talk much about their hearing issues nor do they want to go to a doctor to find out how bad it is because they likely feel it is something that is irreversible. They likely feel raising awareness not only helps people, but is also good business.
There's a lot of technology out there now that is less invasive than a hearing aid. Theres implants you can get that even connect to your smartphone. There's a lot of $$$ in specialized industries.
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