Quote:
Originally Posted by VancouverOfTheFuture
anything is possible, but it depends on how much money people want to spend. anything can be bought-out/sold to someone else, but if the current branding isn't hurting business, then unless someone personally wants to change it, a business generally wont.
if it hasn't happened by now, though, i doubt it will happen in the near future. check back at the next US Election; that could motivate people.  |
Depending on how things shake out between now and then, it could well be way before that.
Way waaay before that.
Personally, I don't understand why they just don't go with 'The Turn'.
It may not have as much "prestige" or name/brand-recognition, but it definitely has none of the baggage.
However you may feel about him, personally or politically, I can not fathom how from a business-standpoint it serves them to have an affiliation to a brand that's so divisive and alienates probably anywhere close to (or more than) half your potential customer-base.
Just bite the bullet, pay the penalty and go with the name that people in the city already call it by. $5-6 (or even 10, if it goes that high) Million is pocket change by comparison for a hotel/residence of that stature that's selling units for upwards of $2-10 Million or more.
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