Posted Nov 1, 2017, 8:08 PM
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Registered User
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Join Date: Nov 2015
Posts: 1,198
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I agree Chicago needs to prioritize a massive re-branding initiative. Chicago is a very American city and I think that if we showcased the urbanism and lakefront along with all the other cultural amenities we're privileged to we can easily increase name recognition and opinions of Chicago worldwide.
IME, people from the east coast LOVE Chicago. I've met some jaded New Yorkers (and there are plenty of those here...same goes for DC), but essentially everyone else I've met from the east coast has nothing but positives to say about Chicago. Same goes for foreigners and international travelers. I meet with Asians, Europeans, or Australians on a fairly regular basis. Each time it's someones first time in the city I make a point to ask them what they think. Here's a pretty typical response:
"It's so beautiful! I'm shocked by how clean it is. Much nicer than New York. The skyscrapers downtown are stunning. I love the L! The lake is HUGE! It looks just like the ocean! I love the Riverwalk and the old bridges. The pizza was heavy, but delicious!! Much nicer city than I expected!"
The fact that EVERYONE I've met has had a reaction similar to this is telling. Why is it that our reputation is so much worse than what real people have to say about the city?
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