Quote:
Originally Posted by ue
Even the cities that do are underserved vis-a-vis Canada. Dallas and Houston have only one store, Chicago only has two, Boston only one, San Francisco only two, Seattle only one, and New York only four.
Compared with Canada where Vancouver has two, Montreal two, Toronto three (or four, depending how you look at it), with metros under a million served with a location.
If Canadian, New York would likely have at least ten stores, Boston two or three, Houston and Dallas two or three, Seattle two, Chicago four, San Francisco four, etc.
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I think that IKEA's aesthetic appeals less to Americans. In my experience, Americans spend more on decor - both inside and out - than Canadians, all else being equal. I also think that modernism is less of a default style choice than it is here - particularly when it comes to household objects like shower curtains, bathmats, plates, etc.
Finally - and this is related to Americans spending more on decor - Americans tend to live in bigger houses and are used to larger furniture pieces. With some exceptions, IKEA furniture is generally on the smaller side. At the very least, they offer small options. For example, most Americans couples would consider twin beds too small (this is not a veiled statement about obesity), but many Canadian couples - especially millennials - would have no problem with sharing a twin bed.
The fact that IKEA has more penetration in Canada than the US - and all across Canada, too, not isolated in certain pockets - points to the fact that we are very different countries leading very different lifestyles.
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