Winnipeg | True North Square | U/C

[CoryB]

My impression of the True North Square LC was that it would effectively have some boutiques within the store, ie a mini Crown Royal store. It is also possible that those boutiques sell things that are not directly alcohol either, ie a Crown Royal branded golf bag. The vision could also include selling booze related products, ie mix, ice, lemons, limes, etc. The bottle and cork operation would be another bet to move, and perhaps expand. They also have run different classes out of shops over the years so I would imagine their flagship store would take over that roll as well.

I am not sure the full details of what they have planned but betting them have some ideas. The other piece that isn't being made public is the lease cost of the True North location, the CityPlace location and the Ellice location. I would not be surprised to see CityPlace and Ellice close when True North opens. It is possible even with the crazy amount of space of the new store the cost is actually such that it ends up being less than the other two. There is a somewhat vested interest in Longboat to see that Ellice location closed at any cost.

Without knowing the lease details it is hard to attack this plan.