PHILADELPHIA | 1001 S. Broad Street Phase I | 180 FT | 14 FLOORS

[McBane]

In all honesty, I really don't care anymore. I just want that god-awful lot built out. It's not perfect but I'm okay with it for the following reasons:

1) 30+ floors and 400+ feet is absolutely awesome and will look great in our skyline.

2) No matter how imperfect this project is, it's still far better than what's there now. For god sake's, it's not even a parking lot! It's giant and literally serves no purpose.

3) I don't care for superblock massing or the pedestrian experience but at this location it's not a deal breaker for me. Something like this at say, 8th and Market would be a disaster. But Broad and Wash isn't Center City nor is it teeming with pedestrians.

4) The rooftop village? You never know. Potential retailers may push back enough that he re-configures the setup. Or maybe it stays but ends up being successful. Remember, he's going for national retailers, i.e., stores (like Target) that people make time to go to for a specific reason. He's not going for antique shoppes or other types of retail that rely on window shoppers and impulse buyers.

Do I love this project? No, it could be improved. But it's not horrific at this location and I'm okay with it. I say let's get this show on the road.