Simons is just apparel (quality apparel), but not a real department store, also it's not very mainstream, it's very fashion and urban oriented. It's like a pricey H&M or Forever21, I like the brand, but I doubt it would do well here. It might do well in Canada's largest cities.

The Bay would be a welcome addition to Champlain or downtown Moncton, but I don't see Simons.