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Honda Advanced Design Studio Relocating to Downtown LA from Pasadena
Posted on August 29, 2012 by Brigham Yen | 3 Comments
Honda Advanced Design Studio is relocating their design headquarters from Pasadena to South Park in Downtown LA
The concept of urban re-centralization is an especially wonderful phenomenon when applied to Los Angeles. Basically, the anecdote to LA’s diluting effects of suburban sprawl and its energy-intensive, socially-destructive dependency on automobiles is to consolidate as much mixed-use and commercial activity as possible into one compact walkable urban center. In this case, Downtown LA with its expansive commercial street grid has the potential to be the most energetic “one stop shop” for pedestrians in all of Southern California. With many notable companies now moving back into The City (i.e., Gensler from Santa Monica, SAA from Pasadena, the American Diabetes Association, etc.), Honda Advanced Design Studio is yet another company attracted to Downtown LA’s growing relevancy with plans to relocate from Pasadena.
After being in Old Pasadena (at the intersection of Raymond and Union) for almost six years, Honda Advanced Design Studio has leased a ~6,400 square foot space on the ground floor of the 77-unit Concerto Lofts on Flower Street between 9th and Olympic Blvd. The new downtown studio will likely continue with a similar design objective as the Pasadena studio “focusing on advanced design concepts and the creation of concept vehicles for future Honda and Acura products.” It is still unclear if or when Honda will decide to vacate their space in Old Pasadena or if they will just find another use for it.
It is great news that Honda Advanced Design Studio has chosen to make Downtown LA their new home. My only concern is what the interaction will be with the studio and the sidewalk outside. I hope Honda will, at the very least, design their new studio to be visually engaging to the pedestrians who walk by.
http://brighamyen.com/2012/08/29/honda-a...relocating-to-downtown-la-from-pasadena/
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