With advertising on it, it will look NOTHING like that. Take it from someone who works in advertising. And there will be no visibility into the podium, as expressed in the renders. So the concept that the retail behind those floors will be visible from the street is simply a lie.
Which I think is the flaw of the design of this entire concept. Yes, there will be a lot retail in this project, but it is removed from the street behind a plaza (at least on the Figueroa frontage), in a multi-story indoor mall setting that will be hidden behind animated billboards. From an urban design and pedestrian experience perspective, it's actually worse than what's there now. I'm surprised no one's picked up on this.
People complain about downtown LA - especially commercial buildings in the financial core - not meeting the street and having large, lifeless plazas, yet everyone is championing a new building that does exactly that on the Figueroa side. Watch the video fly-throughs if you you don't believe me.
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"Then each time Fleetwood would be not so much overcome by remorse as bedazzled at having been shown the secret backlands of wealth, and how sooner or later it depended on some act of murder, seldom limited to once."
Against the Day, Thomas Pynchon
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