Investing in the Farmers Market is essentially a donation - I don't think people are going to get a return on their investment. Many people care about the municipality that they live in and want the option to contribute. Of course, people who aren't interested just won't contribute.
But, let's go further - have a municipally owned CFL team. Sell shares to raise money but have it run by the municipality. This has been done in the United States: (source -
http://p2pfoundation.net/Municipal_Enterprises )
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Municipally owned sports teams are also widespread. Communities which own (or have owned) minor league baseball teams include Indianapolis, Indiana; Rochester, New York; Franklin County (Columbus), Ohio; Lucus County (Toledo), Ohio; Harrisburg, Pennsylvania; Lackawanna County (Scranton), Pennsylvania; and Visalia, California (Mahtesian 1996: 42-5; Imbroscio 1998: 239-40). At the major league level, the Green Bay Packers are owned by a nonprofit corporation whose stock-holders are mainly city residents.
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In this way, once a stadium is built there will be a tenant - a Halifax area CFL team. People won't have to spectulate about whether a team will come to the HRM or not - it will. It could be run just as the Trade Centre Ltd. is run.