Montgomery officials say murals conflict with new campaign; paintings covered by new signs
By Jill Nolin • October 2, 2010
For years, the murals on Dexter Avenue have told the stories of local businesspeople and biblical characters, with some of the images focusing on the end of time and the return of Christ.
But city officials said those murals conflict with the new image they are trying to create for Montgomery through a newly launched branding campaign. Large signs carrying the city's new thematic messages, such as "Give this building a fresh start" with an image of a fork holding leaves of lettuce and a tomato slice, were put up over some of the murals this week.
"We want to change the mind-set of dark and dingy and change it to a world of opportunity where your dreams for success can become a reality," said Deputy Mayor Jeff Downes on Friday, referring to the city's new slogan, "Capital of Dreams."
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