The signage request on the Wilshire Grand project is a little ostentatious, and frankly, I don't expect it to be approved by the City Council. I love this project, and what it will do for the LA skyline, but putting supergraphics on it will just make it tacky, IMO. I say keep them in Dubai, where they ruin perfectly well-designed buildings.
And take them off the Ritz! That Bud Light ad is like Hooters: delightfully tacky, yet unrefined.
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"Then each time Fleetwood would be not so much overcome by remorse as bedazzled at having been shown the secret backlands of wealth, and how sooner or later it depended on some act of murder, seldom limited to once."
Against the Day, Thomas Pynchon
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