Cheapest advertising ever, I'll give it to the Omni/Amacon family they know how to take advantage of the media.
Beasley was very overpriced to begin with and probably most of those existing purchasers were insiders as it didn't sell well to the public. Lower the prices now by a sizeable amount and get tons of free publicity which will help offload the rest of the inventory. Just like Omni did last month.
Kudos, and we'll get to see another tower go up now.