I know oil prices are high, but the goal here should be to attract more riders, thereby increasing revenue to help pay for increased fuel. The ever increasing prices on UTA's system will deter people from using UTA and will also lead to more pollution. You just can't win with them, but three price increases in a year is way too much. Poor people with no other transit means will suffer the most with higher prices and eventually, reduced service.
I think the cost of riding transit in SLC will eventually be more than than in NYC (current $2 subway fare). Does that make sense, considering the actual cost of living in NYC??
http://www.sltrib.com/ci_9251465
UTA will move to a distance based fare system, and/or increased fares during peak time travel, it is only a matter of time.
Maybe UTA needs to start cutting some of the fat there at their agency!