NEW NAME FOR A LOCAL AIRPORT!
Going to L.A.? Ontario says it's close enough
Mason Stockstill, Staff Writer
Article Launched:12/05/2006 12:00:00 AM PST
ONTARIO - In a vivid reminder that Ontario International Airport's fate is determined in Los Angeles, the airport's overseers altered its name on Monday, adding "L.A." in an effort to improve its marketability.
The newly rechristened L.A./Ontario International Airport is the result of negative feedback from airlines and business travelers based outside Southern California, who have told airport marketing managers for years that Ontario isn't the best moniker for the airport.
In addition, the fact that the city shares a name with the Canadian province means the California location "is typically either unknown or confusing" to business travelers and tourists, the report states.
Ontario Mayor Paul Leon said he wholeheartedly backed the change.
"What this does for us is it puts us on the map as a primary alternative gateway to Southern California," Leon said. "It's great for business, it's great for our economy. ... When somebody's looking for a flight to Los Angeles, we will automatically come up."
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