I was walking by the under-construction building I mentioned a few posts earlier today, and took a few pictures.
Seems to be not dramatically different in scale from the maligned Jubilee building, but the use of clapboard (or something approximating it; I didn't get close enough to be sure) makes a big difference. There are stone blocks around the foundation, and there's another building, part of the same small development, around the corner, with a more interesting look: wood siding, and a front facade mostly comprising glass bricks.
Seems to be evidence that you don't have to build what looks like an airport hangar to be code-compliant and profitable.