701 Ellice Avenue
Location: 701 Ellice Avenue
Developer: Daniel Serhal
Serhal Consulting
Architect: 818 Architecture Inc
Status: Canceled -
Lot for sale
Documents: Rezoning,
Conditional Use,
Variance - January 28, 2025
Media: Support, concern for clerkless hotel plan in West End-Winnipeg Free Press
Description: A proposed six-storey mixed-use development is advancing at 701 Ellice Avenue in Winnipeg's West End, on a long-vacant site that previously hosted the Discount Everything store (demolished in 2021 after decades as an auto-related business and video rental spot). The project envisions a ground-floor podium with two retail units to enliven the busy Ellice Avenue corridor, followed by 36 digitally managed hotel rooms across floors 2 through 4—operated with minimal on-site staff who attend only as needed for housekeeping, maintenance, and operations—and topped by 14 residential dwelling units on the fifth and sixth floors. This innovative "clerkless" or digital hotel concept, one of the first of its kind in the city, has sparked both enthusiasm for injecting new retail, short-term lodging, and housing into an area hungry for investment and revitalization, as well as some community concerns over potential impacts.
Permits:
Threaded Mode