Why isn't the Rogers Centre called Rogers SkyDome?

[EnvisionSaintJohn]

SkyDome on Opening Day — June 5th, 1989



Would the extra letter on the sign have cost Rogers too much money?

I think it's a real shame we lost one of the best named ballparks in baseball, just to make the Rogers branding a little bit more prominent.

There's now a lot of major sporting and events venues in Canada with Rogers naming rights, like Rogers Centre Ottawa, Rogers Arena in Vancouver, and Rogers Place in Edmonton.

I think Rogers could actually stand to benefit as a brand at this point, by changing the name of Toronto's ballpark "back" to Rogers SkyDome as I think it would be popular with a lot of people, it would create a lot of buzz, and make Canada's lone MLB ballpark standout more with a more unique name.

Even SABR still refers to the ballpark as Skydome (Toronto) in their database of ballparks.


I figured I'd get some more interesting responses to this renaming question here on the Toronto sub forum, than from all the sportsfans on the main Canada forum.

From what I understand, many Torontonians still call it SkyDome. I'm not from Toronto myself, but I'll never stop calling it Skydome.