Quote:
Originally Posted by isaidso
Agree, but the real reason isn't all that flattering either.
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Let's be honest here, nobody knows with any degree of certainty why the Argos are flopping in Toronto. One can only collate various reasons provided by Toronto sports fans and come to general assumptions and educated guesses. Sometimes it comes across like CFL fans want someone to blame for the lack of support for the Argos, such as "those damn immigrants" and "wannabe Americans" instead of poor marketing or bad strategic decisions by the league, etc.
I say this as someone who wants the league to succeed, and as someone who immigrated to this country and played Canadian football in both elementary school and highschool, winning an award in my senior high team, yet I'm not motivated to watch CFL games other than the occasional Grey Cup. I still want the best for all quality leagues in this country including the CFL. I personally feel that the Argos can't survive in this city which uniquely has more sports watching options than any other city in the country without making major marketing and strategic changes.
Its not 1873 anymore, neither is it 1973, this city has grown tremendously in population, dynamism and options. In this hyper competitive environment, its not sufficient to have the same branding and dare i say it name, if other factors are also working against you. One of the reasons the Maple Leafs is so successful here despite a crappy track record is that not only does it have deep roots here like Argos, but it is also in a league which allows it to both maintain pan-Canadian rivalries with all major Canadian teams but also maintain rivalries with larger cities via the US-based teams. Its branding is also attractive and appropriate for the city (Maple Leafs). I'm willing to bet if it was still called the Toronto St. Patrick's it would lose some of its fan base.
Now, the Argos have a major advantage over some of the other teams in the Toronto area in that they have many more years of tradition and the team is doing well within the league on the field. Its limitations are that the rivalries it allows for are limited to within Canada, the branding hasn't changed with the times (colour scheme is not attractive and logo is outdated compared to the other teams in the city (granted, teams like the Raptors have similar branding issues which thankfully now are being addressed), its currently playing out of an unsuitable stadium and missed out on a golden opportunity to secure a York stadium, and the name of the team conjures up images of Greek culture, not something the average Canadian or Torontonian could feel inspired by (the ownership group could still be called the Toronto Argos Group while changing the team name to something more appropriate if this has important heritage value). Granted these factors in and of themselves are nothing major, but taken together within the context of this singularly hyper competitive entertainment environment it does make for a team that is not evolving or adapting in a city that is always changing and growing. In such an environment no sports team or entertainment option can rest on its laurels, but to the victor goes all the spoils! The Argos have great potential here, but tough choices must be made.
EDIT: In addition, if Toronto brings an NFL team to the city, I believe the Argos stand to gain more than just a large shared stadium, as the affiliated reserve/academy team. Along with more cross promotion (such as Toronto FC's fans watching the Wilmington Hammerheads affiliates and Ottawa Fury due to the TFC reserve players), they would allow fans to maintain their national rivalries while watching the NFL affiliate for rivalries with other large regional rivals.