Fox Theater billed as key to new downtown area
Oakland takes up restoration of 1928 theater in attempt to create a downtown arts district
By Chris Metinko
STAFF WRITER
Nearly 80 years after its doors first opened, city officials are hoping the rebirth of the long-silent Fox Oakland Theater will be a key to sparking the development of a new arts and theater district downtown.
The Oakland City Council unanimously approved the $53 million rehabilitation plan for the theater late last month and construction is on schedule to begin in September. The renovation plan includes a theater, space for the Oakland School for the Arts and the development of a new bar and restaurant on the theater's ground floor.
"We're very excited about this," said Phil Tagami, managing general partner of California Commercial Investments, who is leading the rehabilitation project. "When I first saw this place, my first thought was 'Let's fix this up.'"
Tagami has experience restoring old buildings -- his résumé includes redoing the Rotunda Building in downtown Oakland -- and it's hoped this project also will breathe life back into the city's downtown.
The Oakland Redevelopment Agency purchased the Fox for $3 million in 1996 with the intention of restoring the historic building and trying to encourage investment in the city's Uptown district. While efforts to rehabilitate the Fox moved slowly, the neighborhood has seen other development, including construction of 655 apartments by the firm Forest City Inc. next to the theater. It's hoped the Fox will help contribute to the night life in the area and create an arts district downtown has lacked.
"It's very fortunate that Oakland still has the Fox," said Daniel Vanderpriem, the redevelopment agency's director. "In 1963, the Fox Theater in San Francisco was demolished. That was a terrible mistake. It's good fortune Oakland was able to hold onto its Fox Theater."
A large portion of the project will be paid for by a $25.5 million loan from the Oakland Redevelopment Agency -- money that will be raised mainly through issuing bonds -- with other money coming from a combination of tax credits and grants.
The redevelopment agency already had spent more than $6.5 million in costs related to the project, including a much needed $1 million roof replacement in 1999.
"There was mold at least an inch thick in some areas," Tagami said. "It needed some work."
The leaky roof and grimy interior represented quite a fall from grace for the old theater. The Fox opened in 1928 -- three years before the Paramount in downtown Oakland -- and operated as a first-run movie house until 1962. After that, theater ownership changed hands several times, as did the movie house's direction. For a few months in 1962, the theater showed adult-themed movies, and in 1965 the Fox closed for the first of what would be many times. By 1975, the city's public works agency wanted to demolish the shuttered theater to make room for a parking lot, but the proposal lost steam and in 1979 the theater was listed on the National Register of Historic Places.
After that, the theater played host to only a few special events and eventually closed permanently in 1984.
Tagami is hoping to reopen the doors in September 2008, when the theater is expected to make its triumphed return to the city's arts stage.
Seating in the theater will be movable, allowing for as few as 500 people and as many as 2,300. The project also includes remaking the second and third floors of the building that wrap around the theater for use by the Oakland School for the Arts. The ground floor is planned to have restaurant/retail space opening both to the street and to the interior lobby of the theater. The theater will be managed by Another Planet Entertainment, which also runs the Greek Theatre in Berkeley.
The plans seem to please those who have been fighting for years for the Fox to take what they feel is its rightful place as one of the city's crown jewels in the Uptown district.
"I think this (plan) makes a lot of sense," said Patricia Dedekian, a founding member of the Friends of the Oakland Fox, a group that has been trying to save the theater. "I think the Uptown district needs the Fox. There are a lot of interesting things happening there with new restaurants and things, and with the Paramount and now the Fox you could have a thriving arts and entertainment district."
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