760 Ralph McGill/New City/Georgia Power Project

[montydawg]

I think this project deserves it's own thread, considering land has been purchased, and community meetings have been held.

Originally Posted by Atlanta3000

https://whatnowatlanta.com/renderings-760-ralph-mcgill/



Current Site:

[smArTaLlone]

Absolutely! Its at or near the very top of the list among the most exciting projects in the city IMO and these days that's really saying something.

The details...

• $750 million development
• Two 12-story office buildings
• 700 residential units
• 200,000 square feet of retail space
• 50 to 75 room boutique hotel

Other tidbits

• Different architects will design each phase
• New City is pursuing architecture that is "unique and innovative"
• New City hopes to break ground on the first phase no later than March 2019

[Atlanta3000]

Originally Posted by smArTaLlone

Absolutely! Its at or near the very top of the list among the most exciting projects in the city IMO and these days that's really saying something.

The details...

• $750 million development
• Two 12-story office buildings
• 700 residential units
• 200,000 square feet of retail space
• 50 to 75 room boutique hotel

Other tidbits

• Different architects will design each phase
• New City is pursuing architecture that is "unique and innovative"
• New City hopes to break ground on the first phase no later than March 2019

smArTaLlone - New City bought an additional 4 acres and increased the size of the development.

https://apps.dca.ga.gov/DRI/InitialForm.aspx?driid=2801

• 1,100 residential units
• 1,100,000 SF office
• 200,000 square feet of retail space
• 75 room boutique hotel

[montydawg]

Originally Posted by Neighbor

Any updates on the GA Power site? I thought they needed to vacate the property by EOY, but there hasnt been any equipment moved yet.

For the love of God let's retire the Amazon H2Q thread. Thanks

[Martinman]

Speaking of this, if they still hope to start on the first phase early next year, we should see some renderings popping up soon.

[Street Advocate]

Originally Posted by Martinman

Speaking of this, if they still hope to start on the first phase early next year, we should see some renderings popping up soon.

I keep looking for anything related to this. I wonder if 725 Ponce phase II will go under construction at the same time as this project. Both at once would be completely transformative of the area.

[smArTaLlone]

An article in the ABC has a bit of news on this project.

https://www.bizjournals.com/atlanta/..._news_headline

New City also owns a 10-acre site along the Beltline and next to Ponce City Market. The property occupies a prime site at 760 Ralph McGill.

New City is planning about 1 million square feet of new office space on the property. The developer is preparing to file plans with the city of Atlanta for the first phase.

[Street Advocate]

Originally Posted by smArTaLlone

An article in the ABC has a bit of news on this project.

https://www.bizjournals.com/atlanta/..._news_headline

cannot wait! This moving forward will be huge for the area.

Also will be curious about the potential retail and 180,000 sq. ft expansion 725 could move forward with.

[smArTaLlone]

Woa!

https://www.bisnow.com/atlanta/news/...25-ponce-98612

New City is readying plans for a 180K SF office-centric mixed-use building that could rise on a 1.5-acre site next door to its 725 Ponce project.

“We started conceptual designs to sort of have something to put in front of tenants,” New City President Jim Irwin told Bisnow. Irwin said there was no set date to break ground at this point on the second phase.

Reports indicate New City is in talks with Starbucks, BlackRock and other tenants to take space, which would substantially fill the office component.

It also plans to break ground on a $750M mixed-use project just a mile south of 725 Ponce. Irwin said New City is aiming to break ground on that project by the fall, potentially going forward without any tenants signed to a lease.

[Street Advocate]

Originally Posted by smArTaLlone

Woa!

https://www.bisnow.com/atlanta/news/...25-ponce-98612

Fingers crossed! Hoping the retail will include culturally diverse, local options. Also hoping we get a well designed tiered building. Not a fan of block massing in the city, especially along the BeltLine.

[Street Advocate]

New City’s GA Power parking lot is void of all trucks and equipment. Office building equipment removed, too.

[Martinman]

It's happening! Can't wait to see what they have planned.

[Martinman]

Renderings from the ABC by way of Cbender









https://mobile.twitter.com/cbenderat...02787754848258

[jaxoncreed]

Originally Posted by Martinman

Renderings from the ABC by way of Cbender









https://mobile.twitter.com/cbenderat...02787754848258

I don't feel as great about these renderings. It makes everything feel more blocky like a Portman development. The previous renderings felt more free-flowing and inviting. Like I'm not walking into a fortress.

[smArTaLlone]

Here's the article.
https://www.bizjournals.com/atlanta/...beltlines.html

A $750 million mixed-use project, the largest yet proposed along the Atlanta Beltline, may soon begin to rise along Historic Fourth Ward Park.

Atlanta developer New City LLC has submitted plans to build the first phase, including 600,000 square feet of office space, a 140-key hotel, 350 apartments and 50,000 square feet of retail along the Beltline’s Eastside Trail.

It will be funded by equity partner Lamb Properties and could break ground as soon as this fall.

It will feature office buildings designed by renowned Seattle architect Olson Kundig, whose projects include the headquarters of luxury clothier Shinsegae International in Seoul, Korea.

New York firm Morris Adjmi Architects will design the hotel and apartment building, which will include maisonettes that open onto the Eastside Trail.

[Neighbor]

Originally Posted by jaxoncreed

I don't feel as great about these renderings. It makes everything feel more blocky like a Portman development. The previous renderings felt more free-flowing and inviting. Like I'm not walking into a fortress.

Agreed, this is dramatically different from the all glass aztec type building they had planned before. Also missing is the suspended bike bridge and I do not see the spanish stairs either.

I must say that I am disappointed in these compared to the previous renderings, I really expected more from Irwin.

[Street Advocate]

Originally Posted by Neighbor

Agreed, this is dramatically different from the all glass aztec type building they had planned before. Also missing is the suspended bike bridge and I do not see the spanish stairs either.

I must say that I am disappointed in these compared to the previous renderings, I really expected more from Irwin.

I’d wait for more renderings to judge. Noting there is a switchback and elevated trail to the beltline as seen in the rendering:

[Street Advocate]

Originally Posted by Neighbor

Also missing is the suspended bike bridge and I do not see the spanish stairs either.

From the article:
"...the new mixed-use project will form a connection between the two amenities with a 130-foot wide grand staircase from the Beltline.

“We want people to be able to 
flow seamlessly through this space,” Irwin said."

I think people should feel free to critique (I have a SLEW of comments, myself!), but also realize they do not have the site plan, additional renderings, and may not have all of the context related to the development yet.

[smArTaLlone]

Some better quality renderings of the office towers.




https://twitter.com/cbenderatl/statu...25525654290433

[Ant131531]

The massing is too big. Not a big fan of the office portion of it. I like the two buildings closer to the park. The office is boring, too bulky, fortress-like, corporate, sterile. The development needs to be more human scale or they need to use more natural material for the office building like red brick or even limestone.

The office being against the Beltline is the worst part of it. Last thing people on the Beltline want to see is huge bulky corporate office buildings...you can go to downtown/Midtown for that. You got a human scale, cool brewery across the Beltline, then this hulking sterile glass structure on the other side....just doesn't make sense.

In the original renderings, they split the two office buildings up to give less of a bulky mass. To me, the whole thing has gone downhill.

There was another developer who has proposed a multi-building project for this site and I thought it was a lot better and more human scaled and used better materials. Can't find it now.