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  #1  
Old Posted Feb 23, 2024, 5:15 PM
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Austin | Pinnacle Plaza | 330 Feet x2 | 29 & 30 Floors | Proposed

Swede Hill Hotel Site Seeks Rezoning for Downtown-Adjacent Apartment Tower

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A rezoning case for an approximately 3.27-acre tract currently occupied by a DoubleTree by Hilton hotel along the I-35 frontage road directly east of downtown Austin could bring a 300-unit apartment tower to the northern edge of the Swede Hill neighborhood, according to the upcoming case agenda of next week’s meeting of the Planning Commission. It’s the second tower planned for the triangular region just east of Oakwood Cemetery where MLK Jr. Boulevard passes over the highway — you may recall that Ledgestone Development Group, owners of the Denny’s restaurant sharing some of the DoubleTree’s parking lot, are also hoping to raise a condo building an estimated 18 floors directly next door. The DoubleTree tract is instead owned by the San Diego-based Pinnacle Holdings, and despite their mutual interest in adding greater density here the neighboring projects appear unrelated for now.
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  #2  
Old Posted Feb 23, 2024, 5:20 PM
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L f g

It will make a nice backdrop for the outfield UT baseball players
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  #3  
Old Posted Feb 23, 2024, 6:24 PM
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Glad to hear that this is in addition to, rather than replacing, the Denny's tower. The more the merrier, obv. The article also makes the smart point that this is overlooking one of the potential highway caps . . . makes me wonder if this same process starts to be repeated further south, as the city gets its own cap strategy finalized firmed up.
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  #4  
Old Posted Apr 9, 2024, 6:19 PM
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The ABJ is reporting that this will be two towers at about 280'/~25-stories. The project is named Pinnacle Plaza and both towers will consist of residential and hotel components.

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A roughly 3-acre plot along I-35 in downtown Austin occupied by the DoubleTree UT Austin hotel is being prepared for increased density.

The project, called Pinnacle Plaza, would mark a significant change for the site and bring a wave of new opportunities for commercial builders and contractors in the city's core. Plans for the redevelopment include two towers containing hotel rooms and residential units, according to a rendering provided to the city. Both towers also would have amenity decks 55 feet above ground level.

The site, located within East Austin’s Swede Hill neighborhood, is owned by Pinnacle UT LP, a holding company for San Diego-based national hotel investment firm Pinnacle Hotels USA.

The company, which didn't immediately respond to requests for comment, is led by CEO Barry Lall.
https://www.bizjournals.com/austin/n...cle-plaza.html
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Last edited by The ATX; Apr 9, 2024 at 6:35 PM.
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  #5  
Old Posted Apr 9, 2024, 6:34 PM
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I saw the new name and got excited for redevelopment of the Pinnacle site in Oak Hill.
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  #6  
Old Posted Apr 9, 2024, 6:43 PM
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Here's a site map that includes the 20-story Denny's condo project:

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  #7  
Old Posted Apr 9, 2024, 6:54 PM
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^^Is that the rendering the article is referring to?
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  #8  
Old Posted Apr 9, 2024, 7:21 PM
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Originally Posted by IluvATX View Post
^^Is that the rendering the article is referring to?
Based on ABJ reporting skills, I suspect that site map was what they called a rendering.
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  #9  
Old Posted Apr 10, 2024, 1:19 AM
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Fun to see proposal life in areas outside DT still churning along
That’s a very rough and rushed concept plan lol
So the building towards the point will be constructed first and the south bldg should be labeled phase two if what they’re saying timeline wise is accurate
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  #10  
Old Posted Apr 10, 2024, 4:06 AM
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Quote:
Originally Posted by Echostatic View Post
I saw the new name and got excited for redevelopment of the Pinnacle site in Oak Hill.
Lol same
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  #11  
Old Posted Apr 18, 2024, 10:03 PM
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The CC passed the needed ZC on all three readings today.
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  #12  
Old Posted Jan 9, 2025, 7:59 PM
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Pinnacle Plaza on the maps based on the site plan above.







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  #13  
Old Posted Jan 9, 2025, 11:12 PM
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That looks good!
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  #14  
Old Posted Jan 10, 2025, 2:31 AM
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That looks good!
Thanks, I’m more than halfway done with Austin, will do Dallas next!

Last edited by TowerSpotter; Jan 10, 2025 at 3:36 AM.
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  #15  
Old Posted Mar 23, 2025, 11:32 PM
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delete. double post.

Last edited by jb111120; Mar 25, 2025 at 8:07 PM.
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  #16  
Old Posted Mar 25, 2025, 8:06 PM
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Quote:
Originally Posted by TowerSpotter View Post
Thanks, I’m more than halfway done with Austin, will do Dallas next!
The map is very interesting! How did you create it?
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  #17  
Old Posted Jan 11, 2025, 3:37 AM
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THese renderings make me wonder if we'll ever get enough buildings along the I-35 corridor that we could someday have a tunnel-effect there driving down I-35.

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Pinnacle Plaza on the maps based on the site plan above.







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  #18  
Old Posted Jan 13, 2025, 3:04 PM
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^ Even the low rises from 12th and south give a pretty cool effect. Doesn't have to be super high to change the feel of the drive. That said, I think the feel will change dramatically enough following the next few decades of construction on I-35. Because it will probably take that long.
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  #19  
Old Posted Mar 21, 2025, 2:13 PM
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The site plan was finally updated. Both towers will have multifamily and hotel uses. They will both be 330' with Tower #1 having 29 floors and Tower #2 having 30 floors. The elevations have not yet been made public. The views will be pretty nice from the rooftop bar on Tower #1.

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  #20  
Old Posted Mar 24, 2025, 7:53 PM
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Very excited for these to come up. I hope they do by 2030!
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