IOC tv ads: "The Best of Us"

mr.x · #1 Posted **Sep 11, 2009, 6:22 AM**

The IOC is going to be unveiling two television ads to promote the Vancouver 2010 Games. They are called "The Best of Us" and were previously done for Beijing.

This is the first ad for 2010, that will promote or up the hype leading up to Vancouver:

• Video Link

One of the Beijing ads, which in my opinion is much more awesome than the animation ad for 2010.

• Video Link

Another Beijing ad:

• Video Link

And from 1996 to 2006, the IOC ran the "Celebrate Humanity" tv ad campaign. This is the one of the last two, both produced for Torino:

• Video Link

GeeCee · #2 Posted **Sep 11, 2009, 6:34 AM**

I agree that the first Beijing ad is better than the one for Vancouver.

Also, I don't think the Olympic Village was created to house athletes of quite that size..

paradigm4 · #3 Posted **Sep 11, 2009, 6:34 AM**

I dunno, I really like the Vancouver one. There's less of a focus on the sport, and the bigger theme being the coming together of the world, which I appreciate.

deasine · #4 Posted **Sep 11, 2009, 7:26 AM**

Quote:

Originally Posted by paradigm4

I dunno, I really like the Vancouver one. There's less of a focus on the sport, and the bigger theme being the coming together of the world, which I appreciate.

I actually like the Vancouver one more too.

Spoolmak · #5 Posted **Sep 12, 2009, 8:05 PM**

I like the Vancouver one.

MechMike · #6 Posted **Sep 13, 2009, 12:03 AM**

The Vancouver one was colourful and more enjoyable to watch.

I wonder what the next one will turn out to be like.

mr.x · #7 Posted **Sep 13, 2009, 12:44 AM**

^ i'm assuming there will be another one. The IOC always does two ads for each Games, except for Athens where it did like 3.

Though given the economy and how much more the IOC will be doling out for VANOC even without additional international sponsors, it's possible this will be the only ad.

Yume-sama · #8 Posted **Sep 13, 2009, 1:04 AM**

The concept of the Vancouver one is actually quite good, definitely better than the Beijing concept.

It is also much more likely to speak to our core audience (Asian tourists...)

mr.x · #9 Posted **Sep 13, 2009, 3:34 AM**

yea, watching it again the Vancouver one is better.

crazyjoeda · #10 Posted **Oct 4, 2009, 11:03 PM**

I like the first video better.

GeeCee · #11 Posted **Oct 4, 2009, 11:11 PM**

I don't have a link to it handy, but the video from several months ago of various torch relays over the years set to Coldplay's Fix You is friggin awesome. It doesn't have a whole lot to do with Vancouver in particular, but I think it's been used to advertise for it..