LMAO:
Bachelorette's influence felt across Vancouver after episode filmed here
By Jeff Lee, Vancouver Sun
June 9, 2009 4:29 PM
VANCOUVER - Less than 24 hours after the latest episode aired involving Vancouver's Bachelorette Jillian Harris, the city no longer seems the same.
At the 900 West lounge at the Hotel Vancouver, you can now ask for a Final Rose Cocktail. The owners of the classic Pacific Yellowfin charter boat - once struggling to get bookings for the summer - are now being flooded with requests for rates.
And that blue Vancouver 2010 zippered hoodie that Harris wore during the game of curling at Marpole Curling Club? Well, shades of Roots, the Vancouver company whose poorboy hat became of an instant hit at the 2002 Salt Lake Winter Games.
Aritzia, the Vancouver fashion store that supplied Harris with many of her outfits - including the officially-licensed Olympic hoodie - is under seige. It won't have the hoodie in stock until fall, but it's already getting calls from women wanting to know when, where and how much.
And that was only the first of two B.C.-based episodes of the popular ABC reality show.
Next week the show is situated in Whistler, a place most would think needs no extra tourism promotion. Yet in Vancouver, the single hour of prime-time exposure has proven to be a Godsend.
Parts of the episode were shot at Granville Island, on Grouse Mountain, in Vancouver harbour, at the Hotel Vancouver and at the curling club. Throughout, there were nearly a dozen references to the Vancouver 2010 Winter Olympics.
"We're just amazed at the response so far," said Amber Sessions, a spokeswoman with Tourism Vancouver, which arranged the local services. She doesn't yet know how much the show will help the city's struggling tourism providers.
"We're hearing from some of the companies that they're getting a lot of inquiries. And it's only been a day," Sessions said.
Even Tourism Vancouver's own web site experienced a 25 per cent bump in traffic after the episode aired, showing rich images of Canada's iconic west coast city.
There's nothing like women's fashion to act as a barometer for success. Within hours of Harris showing off the hoodie, women were emailing The Vancouver Sun and posting queries elsewhere looking for the supplier.
Zora Huculak, a spokeswoman for Aritzia, said the hoodie, which retails for about $80, won't be in stock until the fall. "The summer isn't a great time to sell hoodies, and we want to build some excitement," she said.
Harris was also offered other outfits for the show.
"We realized she's been a customer for a long time so we invited her over and let her go through and pick out what she needed," Huculak said.
With tourism still suffering from the recession, the owners of the Pacific Yellowfin, a 115-foot vintage wooden vessel that toured Harris and her 13 suitors around the harbour, and Exposure Travel, which organized a dinner, couldn't be happier with the show.
"You know, in the last day we've gotten inquiries from as far away as Miami, Kansas, Omaha and Seattle," said Colin Griffinson, one of two owners of the Yellowfin. "I got an email from a major broker on the east coast who said he had no idea Vancouver was so beautiful and that he had to come out and see us. You can't buy that kind of interest."
Nick Gudewill, the founding partner of Exposure, an adventure travel company, said he's received lots of email looking for information, and expects to do better business this summer despite the soft economy.
In the tourism world, the Hotel Vancouver needs no introduction. But Brenda Meikle, a spokeswoman for Fairmont Hotels, said the show has also been a boon for the property.
The hotel was used as the base for Harris' suitors and was where the final rose ceremony was filmed. On Monday night tourism providers and others involved met in the hotel's lobby lounge where a bartender created a variation of a raspberry mojito now called The Final Rose Cocktail.
"We haven't yet had people wanting to stay in the rooms the bachelors stayed in, but this has been great public exposure for us," Meikle said. "But I guess we should expect people will come here for the cocktail."
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