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Originally Posted by IntotheWest
^Sorry - I hate bringing Calgary into other non-Calgary threads :-) But, for me, its where I live, and though I've only visited Regina a few times, I'm very interested in seeing the success of all cities on the prairies. I hope too, that getting "outsiders" perspectives are welcome.
Quimby, you've mentioned all of those marketing campaigns in the past as well, and that isn't uncommon for a city to have multiple marketing campaigns...are you sure a) those are all municipal-run campaigns, and b) that the focus of each campaign is to promote the city outside of Sask?
Also, what is the overall cost of each of these campaigns to the taxpayer - and what are the results so far? How are they measured? Truly, you have to have those answers before really questioning their worth.
As a citizen though, I can see that it might seem too much though.
Also - I think the strength of the "Think Regina" campaign (at least, how I interpreted it) is based on how Regina is different from Calgary - not the same.
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I agree with multiple, but with a ratio close 1 for every 15,000 residents is a bit much. All those receive some municipal funding, directly or indirectly.
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Also, what is the overall cost of each of these campaigns to the taxpayer - and what are the results so far? How are they measured? Truly, you have to have those answers before really questioning their worth.
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I believe those questions should be researched and answered as much as possible prior to spending the money. Also, no data is publicly available unless you are willing fork out $100/hr for a document search and production. The budget isn't clear on totals for all these campaigns but my guess is over $1 Million per year of a budget of $225 million. I believe one could reduce costs by nearly $500k without losing much in outcome. This could be used to fend off property tax increases, housing projects, rental licences, curbside recycling, etc.
I have seen the website, the Leader-Post had a full section spread and the message I got was, We're just like Calgary but cheaper. The Wal-Mart marketing strategy.