Vancouver's jazz festival is among the best in the world
Vancouver is widely recognized for the beauty of its natural surroundings and variety of outdoor recreational attractions but its cultural riches are less well-known. In its 10-year cultural plan, the City of Vancouver set as its goals making citizens aware of the value arts and culture bring to the city and promoting Vancouver as an international cultural tourism and entertainment destination.
Those objectives could have come straight from the mission statement of the Coastal Jazz and Blues Society, which has been doing exactly what the plan prescribes since 1986 when a group of local jazz aficionados founded the non-profit, charitable organization to share their passion for the music with the community.
Although Coastal Jazz works tirelessly through the year to bring concerts -- more than 60 last year -- to Vancouver and to educate anyone who wants to learn about the music at workshops and lectures, it's principal production is an annual jazz festival that engulfs the city in joyful sound.
This year, the TD Canada Trust Vancouver International Jazz Festival from June 26 to July 5 features 1,800 musicians in 400 performances at 40 indoor and outdoor venues. The festival is for everyone.
Money is no barrier to access: There are 150 free performances. Jazz will infuse the city from David Lam Park, to the Roundhouse Community Centre, to Granville Island, to Gastown's Water Street, all the way to the Capilano Suspension Bridge, as well as at the Centre for Performing Arts, the Orpheum and many nightclubs around town.
Festival media director John Orysik says the event animates, energizes and inspires the city, engaging us all -- as the cultural plan puts it -- in a dynamic conversation, an ongoing dialogue and an exploration of cultural enterprise and opportunity, connecting people and communities, sharing innovative ideas.
That might sound like too much gravitas for a music event but this is no ordinary festival. For two years running, it has been named the best jazz festival in Canada, and it is increasingly attracting international attention. The festival is being covered by influential music magazines -- Tokyo's Swing Journal, Chicago's DownBeat and Washington, D.C.'s PopMatters -- and journalists have been accredited from all over the globe. Many come because Vancouver has been blessed by visionary programming and has introduced many of the European innovators, especially the Scandinavian improvisers, to North America.
And this is a two-way street. Through Coastal Jazz, B.C. performers have gained exposure in international markets.
Just ask Diana Krall, who started out playing Vancouver's festival stages in the early 1990s. "Nurturing," said Orysik, "is at the heart of what we do."
Last year, the festival drew an estimated audience of 510,000 people, of which roughly 100,000 were from out of town. To put that into perspective, the 10-day jazz festival has a budget of $3.8 million, so each out-of-town visitor costs $38. Considering what visitors will spend in accommodation, food and shopping, the jazz festival is clearly a sound investment. Organizers hope to raise the number of foreign visitors and have been aggressively promoting the event along the U.S. west coast.
Vancouver's jazz festival is one of the best in the world and something the city can be proud of.
The stars of the show are too numerous to mention but they include the greats in jazz. Check out the schedule at
www.coastaljazz.ca.
http://www.vancouversun.com/Entertai...705/story.html